The exhibition
Created by renowned photographer, Joyce Tenneson, The Image of MS celebrates the inspirational lives of 36 everyday people from around the world who have MS, a chronic and sometimes disabling disease that attacks the central nervous system.
Following the show in Rome, The Image of MS exhibit will travel to Europe, Asia Pacific, North America, and South America to show others the range of people who are affected by MS and to demonstrate that people can lead productive, active lives despite having this disease.
The campaign
The Image of MS is a global public awareness campaign designed to educate people about multiple sclerosis (MS), dispel misperceptions about the disease, and encourage people who suffer from it to seek treatment early. The cornerstone of the campaign is a photographic exhibit by renowned photographer Joyce Tenneson that celebrates 36 people with MS from around the world who are leading active and productive lives by effectively managing and treating their condition.
Commitment to MS
Bayer Schering Pharma AG is committed to research and development in the MS field, not only having launched the first disease modifying MS drug, Betaferon, in 1993, but by currently pursuing new treatment approaches to prevent the progression of the disease.
